What is Content centric SEO
Content centric SEO is a group of strategies used in online marketing to design content, which could be, texts, images or videos that achieve the objective of improving audience interaction on the business pages on internet.
Those benefits will go in three lines:
- Top SEO ranking
- Higher conversion rates
- Boost your brand portfolio on internet
Content focused SEO help you customize the marketing campaigns:
The key is that Content centric SEO offers visitors that content that they understand is the one they are looking for , which reinforces conversion marketing and online marketing in general.
Main functions of Content centric SEO
Content centric SEO, as this group of strategies is also known in English, stands out because:
Create and publish content to educate and inform potential consumers of your products or services.
As you may already know, audience behavior keeps on changing. People do not want the constant daily bombardment of advertising messages pushing them to buy something. Today's net savvy generation is looking for a new kind of experience, they want content that educates them and informs them and companies are the ones that have to win the trust of the audience.
Content centric SEO Content centric SEO matches the audience's behavior by delivering very specific educational information, carefully created in the form of technical documents, videos, webinars, podcasts, blogs and much more to help potential customers make the best possible purchase decision under its own conditions, without strong ads or high pressure sales.
It is not enough to create content and simply place it on the web.
To drive new leads to your website, you have to publish your content in places such as LinkedIn groups, portals, forums, guest blogs and much more. The result is a new group of potential customers who did not know you existed and are now landing on your website looking for exactly what you offer.
Social SEO Team helps bring the right audiences to your website and create optimal content for them. We specialize in Content that adapts to your challenges, concerns, and needs, focusing on effective Content centric SEO. Our aim is to create best content strategy aimed at attracting those users who are looking for valuable knowledge and ideas that you offer.
Social SEO Team is your online Content centric SEO Agency on the Internet.
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Content Centric SEO: What you need to know in 2021
The concept of Content centric SEO has been a fundamental part of any SEO strategy for over ten years. This strategy puts the "content" as an essential element for building the authority of a website for a high rank on Search engines as well as to attract new customers and retain them.
How does Content centric SEO Work?
As can be seen from the phrase itself, "Content centric SEO" is a form of Search Engine optimization that involves creating content whose purpose is to boost the ranking of websites on search engines with high-quality content to establish contact with potential customers and keep alive the seller/buyer relationship. The definition of content is any type of information that can educate, entertain, and engage an online audience.
As mentioned in the introduction, the purpose of Content centric SEO is not to hard sell, but to inform and engage the online audience, and turn them into loyal customers. The basis of a good relationship (in this case of a commercial nature) is communication. By providing high-quality information through content-centric SEO, educating, and then updating the customer, the company aims to maintain a stable and long-term relationship.
Content centric SEO strategies can be implemented in these various forms:
- Document and presentations with information.
- Images, and infographics.
Why Content in SEO matters?
For every business with SEO as CenterPoint of their marketing strategies, using Content centric SEO is critical if you want to achieve your goals. There are several reasons for the implementation of Content centric SEO. For example, most people seek a communication-focused relationship with business and no one wants to be bombarded with continuous advertisements, flyers, commercials, etc.
The current rules of the markets are more likely to create a relationship between company and customer, a relationship that accompanies the buyer until the final stage of the purchase. Therefore, the goal of the company is to support the customer during the selection of the product or service, the purchase, and proof of the asset bought.
Another reason to do Content centric SEO is the ability of a company to adapt to the type of modern customer. Whereas in the past advertisements were pounding and focused on an (often annoying) interruption technique, less invasive techniques are now used that seek permission from the customer (to be informed). The importance of doing Content centric SEO also lies in the fact that the costs are significantly reduced compared to traditional advertising. The barriers are reduced and profiting by reaching even the so-called niche targets is a viable reality.
How to Build an Effective Content centric SEO Strategy
There are several ways to build an effective Content centric SEO strategy. The principle on which to build the foundation stone is to establish the strategic objectives of the business. Every company needs to understand what goal it intends to achieve, in which branch or sector of its business aims to deepen and improve and what kind of need it would like to meet with the Content centric SEO strategy.
The next step is to define the target, so the type of customer that the company considers to be ideal for the service or product it sells. Targeting a correct audience is very important or the risk you run is to create content that a large audience finds interesting without achieving sales goals. Another aspect to consider when building a Content centric SEO strategy is the ability to engage the audience, a decidedly facilitated task when you know who will be the target.
The company that knows who to turn to, can understand what the customer's needs are and which Content centric SEO strategies have the most grip on that target. The final act of this process is feedback or, in other words, the measurement of results. This step is in the last position only from a sequential point of view because, from a strategic point of view, the company has to plan it from the beginning. In short, measuring the results must not be an action left to chance.
Content centric SEO Goals
Increase website Visits
The first goal of Content centric SEO is to increase the visits of potential customers: since the content is created for a given target, they must reach it. Remember that a good Content centric SEO strategy is effective when creating that relationship between the seller and possible customer.
The more users have access to content, the more likely they are to convert them into buyers. Another goal that a Content centric SEO company must achieve is the lead generation, which is that set of marketing actions that aim to acquire and generate potential customers.
Pursuing this goal is important because the company will not communicate with the mass but with a specific target of people. What is that quality that makes a relationship firm and lasting over time? Undoubtedly, trust. In marketing, we talk about loyalty: it is the personal and commercial link that is created between company and customer. The latter, as a loyal customer, receives benefits and will seek reassurance and credibility by relying on his trusted company.
Build Brand Awareness
Another goal of Content centric SEO is the concept of brand awareness compared to competing companies. In other words, a company must aim to create its well-specific image that increases the notoriety and qualities of the store.
Streamline the content creation part of SEO
Each Content centric SEO action requires well-organized medium or long-term programming. In this way, the company will be able to measure the results and see what the gain is compared to the investment. For these reasons, scheduling an editorial calendar becomes necessary. It is a real calendar that takes shape since you establish day by day or monthly, topics to be covered, main keywords, and any in-depth links.
The steps to create this editorial calendar can vary from company to company but it would be a good rule to always start from defining precise times and dates for social media posts, newsletters, and emails. With this tool, you can take advantage of important dates such as holidays that can be well managed and there is no problem of losing sight of them. Also, you do not risk running into the vicious vortex of postponing a commitment because there is the calendar that manages the content on the blog, a social channel, etc.
Another advantage of the editorial calendar is the combination of content. If a company is very active on social media, it's good to remember that these can be a great medium if there is variety. This is also managed by the calendar.
Optimize your content for search engines
Content centric SEO takes place by leveraging the borderless world that is the internet, optimizing content for search engines is one of the most important aspects of the strategy as a whole. The number of users who use the web to shop regularly grows exponentially. For this reason, a company that has chosen to expand its business on the internet will have to find a way to ensure visibility. Content optimization takes place using SEO strategies, which works primarily with the most popular search engine, Google.
Thanks to good SEO strategies, a company's web page can be among the first results of a search carried out by a user on the top search engines. Also, the care and quality of the content are other steps to follow for optimization, thanks to the collaboration with an SEO consultant. So, SEO is an effective and important method.
How to acquire new customers with content-centric SEO?
Acquiring new customers would seem, at least in appearance, an operation impossible to achieve. Companies that do SEO get great sales results. Winning customers through this strategy involves the ability to understand their needs and then provide them with "tailored" and optimized content to entice them to make a purchase. Another reason why a company needs to be able to identify a specific audience. An example of these may be termed describing the company's activity, the type of product or service, etc.
Content centric SEO has a bright future ahead as it is a well-established marketing strategy, adopted by most companies operating in the web world to entice Search engines into ranking their websites higher on SERPs and also to boost their brand portfolio. In the future, this strategy will likely evolve with more focus on the use of Artificial Intelligence to analyze and utilize the viewership of the existing content to create new content for a future audience.