Founded in 1954, the family business, which is already active in the 4th generation, sells thousands of ceramic products on the subject of living and furnishing through an online shop. From decorative pots to lamps and household accessories, there is a wide range of furnishings. Omega Tableware is not only active online, but also offers two branches for browsing and shopping.
Achieved a Click Through Rate of 0.09% generating a number of new sales
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
Omega Tableware maintained a pure information page on the Internet. In addition, customer details on opening times and locations were available. The distribution of pots and other furnishings took place exclusively in the stores.
The value of the visibility index at Sistrix was only 0.0345 points. The goal of the company was to create an online presence that is optimized for search engines and at the same time meets the gap between local retail and the online business.
The challenge was to start an online shop and increase the overall traffic of the domain to be optimized by 25% compared to the previous year. Because of the enormous number of products that they sells in their e-commerce store, the exact prioritization of the individual keywords, products and categories had to take place. For this challenge, Social SEO Team set up a dedicated team, which individually and expressly looked after the creation and optimization of measures for Omega Tableware Ecommerce store.
The search engine optimization of the e-commerce store included many individual measures, which promised the success that the company wanted.
Among other things, texts on products, brands and categories were created, which should be considered by Google as unique and high-quality. A glossary and advisory section on the topic of the institution has also been created, in which visitors to the website can find out interesting topics.
A structure of the shop was created in such a way that it offers the best possible usability and the customer is able to handle it. Another important SEO measure were the meta-statements, which were individually aligned.
Furthermore, an intelligent filter option was introduced within the search for the on-line shop, which guarantees a high level of customer satisfaction. All measures carried out resulted in a significant increase in visibility.
Establishment and expansion of high-quality content was worthwhile for the company and its place in the result lists at Google. As a result, bounce rates were reduced, customer retention in the shop increased, and traffic increased significantly. SUCCESS OF THE CUSTOMER: 0.6589 visibility + 112 keywords + 452% sales