SEO Service for Florist

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Florist seo service
 

One of the top online flower sellers in UK contacted us to improve their website ranking on Google, and to increase the targetted traffic on their website significantly through our SEO, and Link Building Solutions.

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From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

INITIAL SITUATION:

The goal for the client was that the existing pages receive more visitors because it is the number of visitors that is important for traffic. The more visitors you have the higher potential sales you can make. In addition, the position in search engine results lists from Google should be improved at the same time. The visibility index was at a moderate 1201 points before the start of the project at Social SEO Team.

Website had very bad on-page optimization, and no off-page SEO. Upon checking the site, we find that there is a possibility to boost it’s ranking and performance giving it an advantage. If our recommended plan of actions is carried out it promised enormous potential results.

CHALLENGE:

The challenge was that the client’s online store should be strengthened and optimized so that the number of relevant visitors is significantly increased. In addition, the online shop should be able to make an increase in sales for the client.

Since the structure of the website was not optimized, navigation and page layout were completely analyzed.

Another major challenge for Social SEO Team’s experts was the very strong competition in the industry in which the client moves in. In order to be able to compete with the competitors, detailed analyses had to be held which promised an increase in the client’s rankings.

Solution

Before working on the optimization of the website, a detailed analysis of the actual situation was carried out in order to be able to identify deficiencies and to address them strategically. We tailor our solutions to each client’s individual needs.

After this analysis, an extensive on-page optimization of the existing site took place. In addition, a keyword and competition analysis was started in order to be able to stand up to the strong competition in the net.

During the entire care period, further post-optimization is carried out. Continuous monitoring of the actions carried out ensures that good values are maintained and the website does not deteriorate in the ranking over time.

Results

The decisive factor for a high position in the result lists at Google were two main points:

Complete change in the structure of the shop system with a shift of focus on relevant keywords. Individual category pages have been newly created or fundamentally improved.
Added content was created, which is of high quality. These included good product descriptions and high-quality pictures.

Through the re-launch of the client’s online shop and a well thought-out structuring of the website with matching and optimized keywords, this resulted in significant improvements to many of the site’s SEO factors which it didn’t have before.

The new structuring also led to improved usability for the user. This minimizes user bounce rates, increases spend time, and purchases across the shop.

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