What is a SERP?
The search engine results page (SERP) is the page a search engine displays in response to a query. It contains paid ads, organic results and a growing set of features — featured snippets, People Also Ask, local packs, shopping results and AI Overviews.
Why the SERP matters
SEO is ultimately about visibility on the SERP. The layout determines how clicks are distributed: a featured snippet or AI Overview can capture the query while organic links go unclicked. Understanding SERP features tells you what winning actually looks like.
SERP features to target
- Featured snippets and People Also Ask.
- Local pack and Maps results.
- AI Overviews and generative answers.
- Rich results from structured data.
SERP and GEO
The SERP is becoming AI-first. Generative answers sit at the top, and the winners are the sources those answers cite — making GEO a core SERP strategy.
Related terms
How Social SEO Team can help
We win visibility across every SERP feature. See our SEO services.