What are SERP features?
SERP features are the special elements on a search results page beyond standard organic links — featured snippets, People Also Ask, local packs, image and video carousels, shopping results, knowledge panels and AI Overviews.
Why SERP features matter
Features dominate the visible SERP and capture the clicks that would otherwise go to links. Appearing in a feature can bring traffic and authority even when your organic rank is lower — and can push competitors below the fold.
How to win SERP features
- Structure content to answer questions directly.
- Use schema markup for rich results.
- Optimize for local pack with business signals.
- Target the feature that matches your query’s intent.
SERP features and GEO
AI Overviews are the newest — and biggest — SERP feature. The sources they cite inherit the visibility once reserved for the #1 organic result.
Related terms
How Social SEO Team can help
We target and win the features that matter. Explore our SEO services.