What is a UGC link?
A UGC link is a hyperlink placed by users — in comments, forums, reviews or community posts — rather than by site editors. Google introduced the rel=”ugc” attribute in 2019 to let sites label these links as user-generated content.
Why UGC links matter
Labeling user links with rel=”ugc” keeps your site compliant with Google guidelines and signals that you don’t endorse the links. Unlabeled user links can look like comment spam — a risk to your site’s trust.
When to use rel=”ugc”
- Comment sections where users post links.
- Forum and community posts.
- User reviews with links.
- Any link you can’t fully vet.
Related terms
How Social SEO Team can help
We configure UGC labeling and moderate comment link risk. See our SEO services.