Local SEO Services
Local SEO aims to place your website at the top of local search results for industry and location keywords. Local SEO is essential for local businesses to connect with customers in their service area. So, if you are a roofer in New york and want to ensure that you appear first in search results when people search for “Roofer new york”, Social SEO Team is here to make it happen.
We analyze your business, website, and target locations to develop a local SEO strategy that maximizes your local search rankings and map visibility.
Local SEO: Get found on Google Maps
Did you know? According to data released by Google, 97% of North Americans research businesses online before deciding to visit. This trend of searching for online information, reviews, and data for services or products is expanding beyond North America, globally.
This shift in consumer behavior is largely attributed to cheaper mobile data plans and readily available WiFi.
Why does local SEO Matter?
I’m sure at this point you say “I already have a listing on Google. I created a community page in Google Plus. Well although that could help, it does not target the specific people who wish to contact you. A Google Places specifically a business listing will help potential customers living within your area to find your business on Google whenever they do online searches for a local business.
Essential Local SEO checklist for Google Local Search
Many factors influence high rankings in Google’s local search results. Some of these factors are the same for ranking high in general search results, while other factors are especially relevant to ranking highly on Google local search.
Create a Google My Business profile.
A Google My Business profile is required for Google’s search engine to display your business with its location on Google Maps. You must be careful to include details such as contact information and a description of your organization. Google’s search engine uses this information to not only position you geographically, but also to improve your business ranking in local search results.
Sync your contact information.
Next, ensure that your contact information is consistent across all media channels where you and your business may be found. This implies that your business name, phone number, and address are consistent across Google My Business, Yelp, Facebook, Trustpilot, and all other business forums and directories where it is listed. If this information is inconsistent, Google’s search engine may struggle to make sense of the references and citations and rate your business, resulting in a lower ranking.
Link Building (citation building)
Building on that, it’s important to remember that syncing your contact information across different platforms acts like link-building. These synced details are essentially references, or ‘citations,’ and the more you have, the better your Google Local ranking will be.
In addition, it is important to build more traditional backlinks for your website. This means that external sources must include links to your website. Local search engine optimization requires that the websites that link to you are geographically relevant. This means that having links from quality local websites is essential to improve your ranking in Google’s local search results.
Social SEO Team's Affordable Local SEO Solutions
We Cover Every Aspect of Local SEO.
Our SEO professionals take into account essential elements of local SEO, such as business profiles on Google My Business, customer reviews, business presence in online directories, the quality of citations and references, and geolocation components to offer consumers answers relevant to their search queries.
We Connect You With Mobile Users
With the rise of mobile searches, local SEO has become essential for businesses seeking to attract customers near their physical location. The strategy is particularly useful for local businesses like restaurants, hairdressers, and stores or local professionals, like plumbers, contractors, roofers etc.
We Grow Your Local Customer Base
Local SEO experts at Social SEO Team optimize your website and Google My Business page to attract customers to your business. The goal is to increase your company's visibility on search engines, especially Google Maps, for local queries.
The 5 pillars of local SEO solutions by Social SEO Team
Creating and Managing your Google Business Profile (GBP):
A Google Business profile is crucial to appear in local search results and on Google Maps. We optimize your Google business profile and ensure all information about your business is accurate, consistent, and up to date.
Acquiring and managing customer reviews
Often underestimated, customer reviews play an important role in local SEO. They contribute to your online reputation and can influence the choice of Internet users. Our SEO experts work with your customer service team to acquire reviews from customers. They not only help with improving your ranking in Local search but also boost the confidence among potential customers.
Building Local Citations
Better known by the acronym NAP (Name, Address, Phone), local citations allow you to strengthen your online presence by mentioning your company on other websites. We promote your business in local directories and forums to acquire relevant citations and improve its authority.
Optimizing your website
We optimize the content and structure of your website to make it more relevant to search engines and local users.
Link building
Backlinks are essential for improving your SEO. We acquire links from other websites related to your business, and local service area, which tell search engines that you have useful and quality content on your website.