Any backlink pointing to your website can potentially bring new customers. That is the reason a good link building strategy is an essential part of the marketing mix of any business trying to succeed in the competitive online world.

Backlinks enhance your website’s performance in several ways. First, suppose you have a link on a website (www.websiteA.com) with relevant information about your business. In that case, visitors to that website will be exposed to your company and visit your website for more details about your products and services.

Secondly, and this is what backlinks make more critical, is that Search Engines like Google [and others] see these links and use them to determine the Authority, Expertise, and Trustworthiness (E-E-A-T) of your website and list your website accordingly in their organic search listing. Websites with backlinks consistently pointing to them rank higher in Search Engines than those with no backlinks.

In SEO, backlinks are akin to votes. When Search Engines like Google see a link pointing to your website, it tells them that the owner of the other website found your website interesting and trustworthy. That’s why they put the link to your website on their webpage.

Link Building: How to Get High Quality Backlinks

Before moving forward, let’s remember the purpose of a link building campaign:

• They are used in SEO to improve your positioning via anchor text.
• Backlinks send visitors to your website from another website.
• Search engines use them to judge the Authority and Trustworthiness of your website. Thus, they are used to improve your website’s positioning on SERP.

Some facts on Search Engines you might not be aware of:

• Internet users who are looking for something typically don’t go beyond the 8th or 10th result, making a first-page rank essential.
• 85% of the users don’t click on paid advertised links, emphasizing the value of organic ranking.
• 65% of them click on the links in search engine organic results.
• The web page in the top position scores a conversion rate of 30% or more, demonstrating the high value of ranking first.
• Backlinks have a significant impact on a website’s ranking.
• Backlinks and strong social signals are the most effective way to improve your website’s search engine visibility and authority. Think of these as digital votes: a site with five backlinks and five social signals instantly gains ten votes of confidence from different platforms. This cumulative validation signals to search engines that your content is popular and trustworthy, instantly making you more authoritative than competitors with no incoming links.

Backlink Building – Quantitative Vs Qualitative Approach

In the early days of search engines, SEOs often employed a quantitative approach to link building. Now, search engines have become increasingly adept at detecting spam, and Google has recently released continuous updates to its algorithm, known as Google Penguin, which is now part of the core ranking system.

They specifically designed it to detect and penalize websites that use spam link building and SEO techniques. These days, the majority of SEO experts tend to focus more on qualitative SEO methods.

Elements That Determine the Authority of a Backlink

• Presence of the link on a high-quality website.
• Presence on sites related to similar content and theme to the target website (Topical Authority).
• Location on the page (Contextual links are valued most).
• Encoding of the links on the page (e.g., avoiding ‘sponsored’ or ‘UGC’ tags if it’s an editorial link).
• The way you create the link, anchor text, and keywords used must appear natural and varied.

These factors must be taken into account when setting up a link building campaign to ensure success.

Backlink Building Campaigns by Social SEO Team

Carrying out a link building campaign involves establishing partnerships between websites and getting other web admins to share your link on their websites. To do this, preparation is essential. It goes through phases of tracking and analysis of quality websites (high popularity and contextual themes). Furthermore, we also create backlinks on contextual directories, article syndication sites, and press release syndication websites, utilizing high-quality content, and promote and market our clients’ websites on social networks to establish an authoritative link and social portfolio.