What is page speed?
Page speed is how quickly your web pages load and become usable. It is measured by metrics like Time to First Byte, Largest Contentful Paint and Interaction to Next Paint. Speed directly influences rankings, user experience and conversion rates.
Why page speed matters
Faster pages rank better, retain users and convert more. Every second of delay increases bounce rate and lost revenue. Speed is also a component of page experience, which Google weighs in rankings.
How to improve page speed
- Optimize and compress images; use modern formats.
- Use caching and a CDN.
- Minify CSS, JavaScript and HTML.
- Reduce render-blocking resources.
- Upgrade hosting if server response is slow.
Page speed and GEO
AI engines favor accessible, fast content. Slow pages are crawled less efficiently and deliver a worse experience to AI users on mobile.
Related terms
How Social SEO Team can help
We accelerate slow websites. Explore our web development services.