What is a dofollow link?
A dofollow link is a standard hyperlink that does not carry a nofollow attribute, meaning search engines follow it and pass link equity to the target page. Dofollow backlinks are the primary signal of popularity and authority that drive rankings.
Why dofollow links matter
Dofollow links transfer PageRank-style equity between pages and tell search engines another site vouches for your content. Higher-quality and more relevant dofollow links produce stronger ranking improvements.
Dofollow vs nofollow
Nofollow links (rel=”nofollow”) tell search engines not to pass equity, though they still send traffic and can bring brand visibility. A healthy profile naturally includes both — nofollow links from authoritative sites still matter, especially for AI-era entity signals.
How to earn dofollow links
- Create genuinely link-worthy content and research.
- Guest post on relevant, authoritative sites.
- Run digital PR and outreach campaigns.
- Fix broken links pointing to competitors.
Related terms
How Social SEO Team can help
We earn quality dofollow backlinks through proven outreach. Explore our link building service.