What is HARO?
HARO (Help A Reporter Out) is a platform that connects journalists with expert sources. Three times a day, journalists post queries seeking expert commentary. Sources respond, and if selected, earn a mention or link in the resulting article — often from major publications.
Why HARO matters for SEO
HARO responses can earn authoritative editorial links and brand mentions from high-DR news sites — the kind of links that are nearly impossible to buy. It is a staple of digital PR for link building and authority building.
How to use HARO effectively
- Set up a profile in relevant categories.
- Scan daily queries for matches to your expertise.
- Respond fast with concise, quotable answers.
- Include a short bio and a relevant link.
- Track mentions and links from accepted responses.
HARO and GEO
Mentions in authoritative publications strengthen entity salience — directly improving how AI engines describe and recommend your brand.
Related terms
How Social SEO Team can help
We run HARO and expert-commentary campaigns for you. See our link building services.