My last guide on my personal approach to link building became one of our website’s most popular posts, generating thousands of backlinks and almost 500 comments. For years, it consistently ranked in Google’s top position for the keyword “Backlink Building.”

A lot has changed in Last few years. While many elements of that original strategy remain foundational, the rules for achieving top rankings on Google have undergone drastic evolution, emphasizing E-E-A-T, brand authority, and content relevance. That’s why I’ve created this comprehensive, revised guide, drawing from years of experience and success, to bring our strategy up to speed for 2026 and beyond.

Link Building Guide for 2026

In this extensive guide, you’ll find everything you need to know to propel your website to the top of Google’s organic search results. Your role in understanding and implementing these strategies is crucial. I strongly advise you to study it piece by piece, thoroughly grasping every concept, and use it as a continual reference for your link building campaigns.

We’ll begin by clarifying the essential terms and demonstrating how the theory works. Then, we’ll dive into practical, modern tips for implementation that you can easily apply to your own website, making it more competitive in the digital landscape.

Essential Elements Of Link Building and Off-Page SEO

These are the basics to understand many things related to link building, which include: what constitutes a good backlink, the number of backlinks required, other factors such as on-page optimization, and the critical role they play. Backlinks remain vital ranking factors, but you must not underestimate the importance of the following on-page and off-page factors. :

• Content optimization (Focus on E-E-A-T)
• Domain age
• Brand Authority (Social Trust)
• Content Relevancy
• Technical SEO (Core Web Vitals)

Importance of Backlinks For SEO in 2026

There is a growing, though misguided, trend to dismiss link building entirely, often stemming from reactions to poor-quality tactics. Yet, leading industry professionals consistently affirm that strategic, high-quality link acquisition remains a fundamental pillar of effective SEO.

Google’s goal is to display users with the most relevant results for their searches. When a reputable website links to your website, it enhances the quality and authority of the content on your site, thereby strengthening its authority and trust signals.

But keep in mind that not every backlink is equal. Some links are disproportionately better than others. Some links, often referred to as ‘bad links’, can even hurt your website ranking. These include links from low-quality or irrelevant websites, links from websites with a high spam score, and links from websites that have been penalized by Google. We’ll go through the concept of bad links in the latter part of this article.

Look at the following link building graph:

This graphic illustrates the average number of backlinks based on a website’s position in the search results.

Number of backlinks

These figures are based on an analysis of high-ranking domains and confirm that both the quantity and quality of backlinks are indeed significant, underscoring the importance of link building. However, Google can detect link manipulation, which refers to the use of unethical techniques to artificially increase the number of backlinks, and other unethical techniques, so one should be careful. Such practices can lead to penalties and a decrease in search rankings. Instead, focus on creating high-quality content that naturally attracts backlinks.

For example, you should not comment on blogs aimlessly using automated tools to obtain a backlink; instead, start the campaign skillfully and add something of value to the content to earn a link, thereby achieving long-term success.

Now that we have clarified that backlinks are indeed a crucial ranking factor, the following 29 points will outline everything you need to know to achieve optimal results and long-term success.

What does the anchor text mean?

The anchor text is the visible, clickable text in a hyperlink. For example, if I link the keyword digital marketing with a URL, ‘digital marketing’ is the anchor text. It plays a crucial role in SEO as it provides context to the linked page and helps search engines understand what the linked page is about. It usually informs the readers about the topic of the page they are going to visit by clicking on the link.

The anchor text profile is also an essential factor in the backlink portfolio of any website. When linking to a website, you should pay attention to using anchor text with variation. Since the Google Penguin update, web admins are being penalized for using an unnatural anchor text profile (such as excessive use of exact match keywords). Previously, web admins would simply build up links by stuffing the anchor text with their targeted keywords. That tactic no longer works.

A natural anchor text profile contains many different link text variations, for example:

• Click here
• Learn more about the topic.
• Resource site
• Source
• Domain name www.xyz.com
• Branded anchor (e.g., “Social SEO Team’s guide”)

According to a study by ahrefs, using an exact match keyword on 22-28%of links results in ranking in the top ten Google search results.

• Target Ratios:
  • Branded: 20-30%
  • Exact/Partial Match: 22-28%
  • Generic/Naked URLs: 30-40%
  • Longtail/Image: 10-15%
• Avoid Over-Optimization: Keep exact-match anchors under 20%. Websites with over 40% exact-match anchors often face penalties.
• Best Practices:
  • Use varied anchor types (branded, generic, longtail, etc.).
  • Avoid irrelevant or forced placements.
  • Monitor anchor text distribution with backlink checking tools.

How important is Google Page Rank?

Anyone who deals with the topic of link building may have come across the term “PageRank.” PageRank was once an essential factor in the search algorithm. Algorithms evaluated the relevance and authority of a web page based on the value of incoming links, ranging from 0 to 10.

However, Google stopped updating and retired public PageRank in 2016. Nowadays, SEO experts depend on Moz Domain Authority (DA), Page Authority (PA), Majestic Trust Flow, and Citation Flow to estimate the authority of a website. Keep in mind these are third-party metrics, not used by Google, but they serve as valid proxies for link quality.

What is Domain Authority (DA)?

The Domain Authority (DA) is basically a score that reflects Moz’s prediction of how well a domain can rank on search results. Moz developed the DA. DA score starts from 1 to 100. The higher the score, the better the site’s chances of ranking high on SERP.

The DA algorithms utilize various metrics, including the number of backlinks, the number of links from the root domain, their Moz rank, and Moz trust, among others, to calculate a website’s DA score. DA is a great metric to check the quality of backlinks pointing to your website.

What is Link Equity?

Link Equity corresponds to the power or equity passed by a backlink to a website. The link can be internal or external. Higher Link Equity leads to better rankings. However, like DA and PA, it doesn’t have a fixed unit. The strength of the link equity depends on the source from which it emanates. If the source has many high-quality incoming links, then an outgoing link leads to a better upward movement of the website in the SERP.

The number of outgoing links on the webpage always determines the strength of a link. If the source has 20 outgoing links, each link gets 1/20 of the share. If the same source has 100 outgoing links, the strength passed on to the individual links remains only 1/100.

No-follow links do not pass on any link equity. However, they’re still important for a diverse backlink profile. We’ll go through it in detail in the latter part of the article.

What is the difference between backlinks and referring domains?

While many find this distinction challenging, it is pretty straightforward.
The number of referring domains is the number of individual websites that link to you. Confuses many people; however, it’s not that complicated. The number of referring domains is the number of individual websites that link to you. If you have links from 4 individual websites:

• Domain 1
• Domain 2
• Domain 3
• Domain 4

These individual websites linking to your website are called Referring Domains.

However, in many cases, more than one link could point to your website from a domain.

For example:

• Domain 1: 4 links
• Domain 2: 11 links
• Domain 3: 2 links
• Domain 4: 2 links

In this case, your website has 4 Referring Domains, but 19 backlinks.

It’s very unusual when only one backlink comes from a large number of referring domains. You might think: If four domains with 19 backlinks point to my page, it is better than if four domains with only four links to my website.

But this is not quite true. Although there is a clear link between the number of backlinks and a good position in search results, the quality of backlinks is of crucial importance. A high number of referring domains leads to a better, more natural link profile.

How do I recognize high-quality backlinks?

The following are the essential criteria for identifying high-quality backlinks:

• High domain authority (DA, DR)
• Low domain spam score
• High Thematic Relevance
• Link from the reading area (content body)
• Relevant Link Attributes (dofollow, sponsored, ugc)
• Sites with a good readership

Earn a high-quality backlink naturally, rather than paying or simply asking other web admins to link to your website, but because they want to make their readers aware of your valuable content.

It sounds logical, but I should mention it again: Backlinks from spam pages are not the kind of links you should build. It’s very easy to recognize a spam web page. Typically, it features thin content, a poor layout, and numerous links within the reading area or comment section.

That’s why you should also pay attention to an excessive number of outgoing links on a webpage. As we discussed earlier, pages with a high number of outgoing links typically pass very little link equity.

With the last few algorithm updates, Google has made thematic relevance one of the most important ranking factors. Links from a thematically similar website consistently earn a higher score than non-thematic links:

Pay attention to thematic relevance.

Google algorithms are continually improving, and nowadays they can recognize links with remarkable accuracy, distinguishing between those from thematically similar sites and those from dissimilar ones. Links from non-thematic sites add minimal value to your link profile and can sometimes be detrimental to your SEO efforts.

Thus, make it a goal of your link building campaigns to acquire links from pages that deal with the same topic as your website and avoid getting links from any arbitrary page. By page, I mean the web page, not the entire domain. This is because links are created primarily for regular internet users. There are thousands of websites on the internet that cover a wide variety of topics, and it’s not possible to cater to each one on the home page. Therefore, they create subsections on their website for various issues. Search engines understand that and will always look for the thematic relevance of the page to the backlink.

It also makes sense; if a visitor is on a sports page, they expect to see links related to sports on that page, not links to unrelated topics like flowers or cats. For this reason, Google is increasingly focusing on this criterion.

Difference between a link from the footer or from the content area

In the past, Google filed a patent for an algorithm to better identify the position of a link on a webpage. It’s about how visible an (outgoing) link is to the visitors. Typically, links within the content area are most visible and valuable. But they can be placed within the text area at different positions. The higher you place a link, the more visible it is to a visitor. The sidebar is another location where you can find a link. This position is better than a link in the footer.

What’s the best position for a link in a page?

A backlink from the upper third of the main content is always more potent than the links from the bottom or footer.

Nofollow and Dofollow (and the modern attributes)

Essentially, a rel= “nofollow” link, unlike a standard link, does not typically inherit any authority. A link tagged as nofollow doesn’t pass link equity. Website visitors don’t see any difference between the two types of links. These tags indicate to search engines whether to assign value to the links or not.

Modern Attributes (2026 Focus): Google now recognizes three link attributes to define the nature of the link better:

• rel= “nofollow”: Use when you don’t want to imply an endorsement (e.g., links you place in user-generated content).
• rel= “sponsored”: Must be used for any link where money or compensation was exchanged (e.g., paid links, affiliate links).
• rel= “ugc”: Must be used for links in user-generated content like comments and forum posts.

But even if a link does not give power, it is not necessarily bad because a nofollow link from a trustworthy and high-quality page is a clear advantage in your backlink profile. Even if a nofollow link doesn’t pass any link equity, it still boosts the authority and diversity of your backlink profile.

In addition, a good link profile should always contain a certain number of nofollow links, as not every website allows dofollow links. A website with at least 20% attributed links (nofollow, sponsored, or user-generated content) is considered good.

If you find an opportunity to obtain a link from a high-authority website, seize it without worrying about the link attribute; however, ensure you use the correct attribute if compensation was involved.

Links that also bring traffic

Good links are clicked by the users and thereby also bring traffic. However, these links are somewhat more challenging to get. Anyone can post a profile link in a dead forum, and this provides a backlink, but the likelihood that you’ll receive visitors with this link is essentially zero. It’s pretty different when you get a link from a thematically similar website that links to you because you provide good, informative content on the topic.

For example, if someone writes an article on mobile accessories and finds your excellent article on the topic when researching, they’ll link to you and draw their readers’ attention to your site. Ensure that your article is of high quality and makes a positive impression on the readers.

Your goal in backlink building should be to acquire exactly such links, because you not only gain backlinks but also attract new, targeted visitors to your website. When evaluating whether a link is beneficial or detrimental to your website, consider whether it also generates traffic. If you are positive, then take action to grab the opportunity.

Diverse link profile.

The diversification of the link profile refers to making your backlink profile look natural. These are the essential criteria to achieve this:

• Diverse Anchor text
• A diverse type of links (text, image, media)
• Diverse link attributes (dofollow / nofollow / sponsored / ugc)

I’ve already mentioned the anchor text at the very beginning. Ensure that you use different anchor text related to your niche, not just the main keyword. In addition to text links, it’s also essential to obtain image and media links through URL forwarding. Further, it’s also necessary to have a good number of attributed links along with dofollow links.

How many backlinks do you need?

If you encounter someone saying, “You need about x number of links or a maximum x number of links, and you can be in the top position,” that is not sound and true advice. No one can tell how many links you need to get to the top of search engines. A variety of factors determine the number of backlinks you need, so calculating the exact number accurately is impossible.

In essence, the number depends on these factors:

• How well is the competition performing on your targeted keyword?
• How good are the backlinks pointing to your website (quality).
• How good is the content on your website, and how effective is the on-page optimization?
• How many backlinks do your competitors have?

Backlink building is a continuous process. This means that you can’t quit after creating a few backlinks to your website. The best approach is to search for link opportunities for your website at least once a week, or consider hiring a professional link building expert to handle this task, allowing you to focus on other areas of your business that require your attention.

What is the difference between white hat and black hat backlinks?

The SEO world ideologically divides itself into two sides: White-Hats, who adhere to Google’s rules, and Black-Hats, who attempt to manipulate the algorithm.

In reality, there is no clear Black and White side, as there are also “gray” areas. White Hat SEO involves building links and making other adjustments to naturally and ethically enhance your website’s position.

What are some valuable tools for link building?

There are various tools available, some of which I personally use, that can also assist you with backlink construction projects.

It’s important to know, though, that none of these tools actually build backlinks. These tools can make your work much easier, but the main task of creating links is something you’ll have to do on your own.

Free Link Building Tools I can personally recommend:

Google Search Console (GSC): Best source for links Google actually sees.

Ahrefs Webmaster Tools (AWT): Free audit of your link profile (better than the older Open Site Explorer/Backlink Watch).

Majestic: https://majestic.com/ (limited use)

Paid Link Building Tools:

• Moz Pro: Moz Pro
• Majestic SEO Tools: https://majestic.com/
• Ahrefs: https://ahrefs.com/
• Semrush: https://www.semrush.com/ (Leading competitor with advanced features)

Essential Elements Of Internal Link Building and On-Page SEO

For achieving high rankings on search engine listings, the cornerstone is a robust website. A solid, functional, and user-friendly website with rich content is a prerequisite before embarking on a backlink campaign. While backlinks are external factors (off-page), your website is a dynamic asset that you can modify to influence its ranking on search engines by changing its content, layout, and structure.

When optimizing your website, you make changes to improve its ranking.

Most crucial on-page ranking factors for SEO:

• Texts/content (E-E-A-T)
• Semantic keywords
• Text formatting
• Internal links
• Meta tags
• Loading time (Core Web Vitals)

Good on-page optimization alone can help your website rank pretty well on search engines.

At the heart of on-page optimization lies the text content. It’s not enough to churn out a 500-word article on a topic-you need to pour your time and energy into creating exceptional content. If you’re finding it a challenge, don’t worry-I’m here to guide you on how to produce high-quality content that will set your website apart.

Many SEO Experts and analytics companies, including backlinko, confirm that better, more comprehensive content ranks websites higher than thin content.

Website content:

However, the length of the content is not necessarily an indicator of its quality, but usually, length and quality correlate with each other. This is because a long article is generally more detailed and provides greater insight into the topic. Try to write as long and detailed a content as possible.

Keyword density

Keyword density, often a topic of debate, is best understood as a balance. Write high-quality content on the topic you want to rank your website for, and use the keyword appropriately. Focus on semantic keywords and user intent—don’t worry about a specific density percentage. Use the keyword as often as possible if it helps with readability and the flow of the content. Just keep in mind not to use the keyword to manipulate the ranking of the content. When you do that, it can appear unnatural.

Don’t get bogged down with formulas or percentages for keyword usage. Instead, focus on understanding your target group and mastering the art of effective copywriting. This is where the real power of on-page optimization lies.

Content formatting

Formatting is basically everything that makes your content easier to read.

Use the following elements to improve the formatting:

• Proper headlines (H1,H2,H3)
• Pictures
• Videos
• Quotes
• Numbered and Bulleted Lists
• Slides
• Tables and Charts

People have very short attention spans, and it’s your job as a content writer to keep them engaged.

Internal linking:

The internal linking is an exciting part of on-page optimization. An internal link does not really differ from an external link, but is not linked to other websites, but to another part of your own website. The link to this article is, for example, an internal link.

Internal linking is one of the most interesting parts of on-page optimization. Internal linking refers to the process of linking one page of your website to another page or multiple pages. A good internal link structure helps visitors navigate your website easily.

When creating internal links, link pages related to similar topics to each other. This way, visitors will easily navigate your website, and they’ll also get good link equity from each other.

Core Web Vitals

They are a key component of the broader Page Experience signals that Google uses for ranking.

Largest Contentful Paint (LCP): How fast the main content loads

• What it measures: The time it takes for the biggest thing on the screen (like a large image or block of text) to become visible to the user. This tells you how fast the page feels loaded.
• Goal for a good experience: It should happen in 2.5 seconds or less after the page starts loading.

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2. Interaction To Next Paint (INP): How responsive the page is

• What it measures: The delay between when you click a button or tap on something and when the page starts to visually respond to your action. This checks how quickly the page reacts to user input.
• Goal for a good experience: The delay should be less than 200 milliseconds (a fifth of a second).

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3. Cumulative Layout Shift (CLS): How stable the layout is

• What it measures: How much the content on the screen jumps around unexpectedly while the page is still loading. This prevents you from accidentally clicking the wrong thing because an ad or image loaded and shifted everything down.
• Goal for a good experience: The shift score should be less than 0.1. Essentially, you want the page to be as still as possible.

Other on-page ranking factors.

The other important on-page ranking factors are “Title tag” and “Website loading time.”

Meta description and title: The Title tag is still one of the most important ranking factors, as it tells the Search engine what exactly the page content is about. The optimal title tag has no more than 60-70 characters and contains the keyword for which the webpage is to rank. Since the Title tag informs the visitors about the topic of the website, please make it so that it encourages the visitors to click and visit your website (high Click-Through Rate or CTR).

If your website uses WordPress, install the following plugins to enhance its speed and performance.

• WP Rocket or LiteSpeed Cache (replaces W3 Super Cache)
• CSS and JavaScript minify/deferral plugins
• Image optimization and compression plugins (WebP format)

Utilizing plugins to minify JavaScript and compress images can significantly reduce website loading time. Anyone surfing the internet is looking for quick solutions to problems. And most of the visitors don’t have the patience to wait for a website to load for more than 3 seconds (which must align with Core Web Vitals).

You can test your loading time with the PageSpeed Insights tool from Google.

Link Building Strategies You Need in 2026

The prerequisite of this part of the article is that you’ve thoroughly read, understood, and implemented everything I told you in the first part.

Even the best backlinks won’t lead to a high ranking for your website if you build it with a poor layout, code, and content. So if you’ve completely understood the first part of the article, I’d like to introduce you to the new possibilities: How to get backlinks for improvement in the ranking of your website:

Create high-quality content

A helpful way of thinking when creating content is that the content must be so good in the end that you would link it to another site.

You must always create content by putting yourself in the point of view of your website visitors. This could be elaborate and exhausting, no question. For articles like this one, I often spend several days to ensure something is really readable. But the effort is worth it, because the creation of an article takes “just” a few days. But it can benefit your website for years to come. Good content, therefore, is the “best asset” for your website.

Since content is not only essential for Google’s on-page algorithm, but also for backlink building and, last but not least, for communicating with the website visitors, I’ve dedicated an article wholly to it.

Write high-quality content as a guest writer on authority blogs and websites.

This method is neither unknown nor overly complex to implement, and it works very well. Using guest posts, you’ll not only get new backlinks but also expand your target audience. With guest articles, you can appear on small websites, blogs, or large websites. The only prerequisite is that you are serious, have a well-designed and visually appealing website, and can provide valuable content.

To build your portfolio, you must first create high-quality content on your own website and promote it across various platforms, as well as reach out to other bloggers to share your content. To be accepted by other blogs to guest post on their site, you must create good, exclusive, and ingenious content.

Guest posts not only help you get valuable backlinks but also build your personal portfolio as an authority figure (E-E-A-T). Guest posts are, therefore, an excellent way to grow your business.

Tip: For the first contact, you don’t have to finish the article. It’s enough to send an email in which you should briefly and concisely present your concept. As with the link exchange, you should also use a standard template for the email. Offer unique value; content easily published elsewhere guarantees failure.

You must clearly demonstrate the value you offer to the website and its visitors. Thoroughly review the website to determine if it has previously published an article on the topic. If you find an old article, check with the webmaster if they’re looking for a new, updated version of the article. Focusing on content quality should be your primary goal.

Submit your website to Niche Web and business directories:

It takes some time to acquire backlinks for your content. No matter how good your content is, you won’t get links to it overnight. While you promote your content and wait for other website owners to link to your website, you can put your website in good-quality niche business and web directories.

Crucially, submit your website only to highly relevant, moderated, niche directories and local citation sites.

Examples of High-Quality Directories/Citation Sites:

• Local Business Citations: Google Business Profile (GBP), Yelp, and industry-specific local directories.
• Niche-Specific Directories: Directories highly relevant to your industry (e.g., a “Best SaaS Tools” list for a software site).

Avoid general, unmoderated directories, as any indication of web directory spam will result in a penalty from Google. Avoid directories that require reciprocal linking, as Google has heavily penalized reciprocal linking, and it can harm your website. It’s best to obtain backlinks from web directories that specialize in the topic of your website.

Distribute your content on Social media.

Social media profiles are not elaborate, but they require regular maintenance.

Here’s how you put your website link in the social profiles:

• Links of Facebook…
• Link on X (formerly Twitter)…
• Link on LinkedIn…
• Link in YouTube Channel About section.

Even if these links are almost always rel= “nofollow” or rel= “ugc”, they help maintain a good mix in your backlink profile, and nowadays, they are an essential part of any link building campaign aimed at establishing brand authority and driving traffic.

Post informative comments on blogs related to your business

Blog comments are still a widely used method for building backlinks, and almost everyone is familiar with them. Just like with any other method, this method also involves doing it the right or wrong way. With the right approach, you can not only build links but also establish yourself as an authority on the topic and make valuable contacts with other web administrators.

The wrong approach is to scrape and spam blogs with generic comments solely to obtain a backlink from the blog.

Commenting on the blogs correctly usually takes just a few minutes. First, read the article and grasp the topic, then think of something that adds value to the content. Then you write a commentary describing your opinion, experience, or add a supplement to the subject. With this method, you not only gain a link but also gain new knowledge on the topic.

Tip: If you respond to questions from previous comments, this is a good way to elicit a positive response. The best way to attract positive responses is to answer and reply to the messages you get in response to your comments.

Also, check whether the blog assigns a rel= “nofollow” or dofollow link. Many blogs attempt to protect themselves from spam by default marking comments as nofollow (or UGC). For best results, focus on adding value, rather than just chasing a specific link attribute.

Engage in natural Link Exchange

Link Exchange is a risky method to get backlinks for your website. With link exchange, two web admins exchange links. It’s ideally a win-win situation. However, Google considers excessive, reciprocal linking done purely for ranking purposes to be a link scheme, which can result in a penalty. Before taking a step, think carefully about whom you want to exchange links with and whom you don’t, as this method is best suited for limited and careful use.

Tips for Link Exchange: Only exchange links with websites that are highly relevant to your website in terms of theme. Crucially, avoid direct reciprocal linking (where site A links to site B, and site B immediately links back to site A).

Something that’s often not considered and discussed in advance is the position of the links. Avoid getting links from the footer. Ask the blog owner for a link in the main content area of the page. As I mentioned before, a link from a Footer doesn’t give the same value as a link from the content area. You can either choose your keyword or your website name as the anchor text. However, we advise using your website name or branded keywords as the anchor text, as it appears more natural.

Link building through YouTube and video marketing

YouTube has become the second-largest website globally. More than a billion users watch over 450 hours of videos uploaded every hour. Nevertheless, very few businesses use YouTube as a marketing channel. Using YouTube, you can achieve four goals with minimal effort.

• Achieve greater reach
• Obtain Backlink from the video description and channel page.
• Thematic video that you can embed on your website to improve visitor experience.
• The video is a passive source of income.

There are many ways you can create a video for your website.

• Create an informative video log on the topic.
• Use animation to impart information. There are many easy-to-use animation software programs available.
• Hire someone to create a video for you from a freelancer site.

Steal links from your competitors.

Examine the backlink profiles of the first 10 results. For that, you can use the tools that I have presented to you before.

Analyze the link profile of your competitors, and make a list of their backlinks. Go through all the links. Collecting their backlinks doesn’t mean that you’ll be able to use all the sites. You need to review the links and identify a suitable opportunity thoroughly. For example, if you find a forum link, sign up for the forum and try to post something informative to get a link.

You can also check the sites to see if any of them accept guest posts, and send an email to the web administrators. Additionally, sign up for quality web directories and other sites where your competitors are listed, or comment on relevant blogs.

Use your expertise in Question and answer discussion portals

A good way to acquire backlinks and new visitors is through question portals.

Question and answer portals are a good way to get backlinks for your website. Two of the most popular platforms are Quora and Reddit. Every day, these sites receive thousands of questions across a wide range of topics, and they likely contain open questions in your website’s or business’s niche.

You just need to create an account and start answering the questions. Write detailed and helpful answers, not just one or two sentences. Be active for a few months and build a good reputation before you start to put your website link. Usually, if you post your link just after creating an account, your answer can get deleted for spam.

Examples of Question/Discussion Platforms:

• Q&A Portals: Quora, Stack Exchange
• Discussion Forums: Reddit (relevant subreddits), industry-specific forums.

Broken Link Building method

With Broken Link Building, you search for broken links, for example, webpages that return a 404 Error. Then, contact the web admins and ask them if they’d be willing to link to the informative content you’ve created to replace the broken link. If your content is good and on topic, it’ll be accepted by most web admins, as informative content is far more valuable than a broken link in terms of website authority. This way, you’ll get a high-quality backlink from an authority website.

FAQ – Frequently asked questions about link building in 2026

Link building Core and Philosophy (Why Links Still Matter)

II. Link building Strategy and Execution (White Hat Tactics)

III. Impact of AI and Algorithm on Link building

IV. Measurement and Maintenance of Link building