Search Engine Optimization
- Social SEO Team is ranked #1 in Google for Search Engine Optimization.
- Social SEO Team have experience across 60+ industries.
- We offer a free, no-obligation SEO scan of your website.
- We have in-house SEO Experts ready to work for you.
Introduction to Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of optimizing a website to achieve higher rankings in organic search results on Search engines like Google, Bing, Yahoo, DuckDuckGo, etc. The primary objective of SEO is to increase the site’s visibility for relevant search queries, attracting more qualified visitors. This is accomplished by optimizing the site’s content, structure, and technical elements to align with user search intent and search engine standards. SEO is a crucial pillar of digital marketing, enabling companies to effectively reach their target audience.
Components of Search Engine Optimization
Search engine optimization includes several areas that collectively enhance a website’s visibility in search engines and drive organic traffic.
Technical SEO addresses key elements, including site structure, loading speed, mobile responsiveness, and indexability.
- Content optimization means creating high-quality, relevant, and keyword-rich content that meets users’ search needs.
- Keyword research is a crucial component of content optimization, which involves identifying the keywords your target audience uses when searching for information, products, or services.
- Acquiring External links from other websites boosts a site’s credibility with search engines.
- Local SEO aims to boost a website’s visibility within a specific geographic area by using local keywords and directory listings.
- Analytics and monitoring are essential for measuring SEO effectiveness and guiding necessary adjustments.
Together, these areas create a comprehensive approach that improves search rankings and supports business objectives.
Technical search engine optimization
The purpose of technical SEO is to ensure that Google and other search engine crawlers find all the important pages on your site so that they can be added to the index.
This process is called indexing.
If the pages are not indexed in the search engine, the user will also be unable to find them in the search engines.
Key technical factors for search engine visibility include:
- Site structure and internal linking: A clear structure makes it easier for both users and search engines to navigate the site.
- URL structure and functionality: Understandable and functional URLs improve the discoverability of a site.
- Properly used metadata: Meta descriptions and titles help search engines and users understand the content of a page.
- Up-to-date sitemap: An updated sitemap helps search engines find all important pages.
- Structured data: All data on the site should be structured correctly to achieve optimal visibility and indexing.
- Intact images and media: Functional images and media files enhance user experience and improve search engine visibility.
- Site speed: A fast-loading site offers a better user experience and has a positive impact on search engine rankings.
- Mobile-Friendly: Our responsive design ensures the site works flawlessly on all devices.
User-friendliness is also a crucial aspect of search engine optimization. For example, Google analyzes user behavior on a site. Search engines can raise or lower the ranking of pages in search results based on how well users enjoy the site. If users spend time on the site and find what they are looking for, Google interprets the site as useful and relevant.
When optimizing speed, it is also worth paying attention to the server’s location and power.
Search engine optimization of content
Content optimization is a crucial component of an effective SEO strategy, focusing on creating high-quality, relevant, and useful content that meets user needs. The goal is to ensure that the content on your site aligns with users’ search intent and incorporates relevant keywords in a natural and seamless manner.
Keyword research is used to identify the terms your target audience uses, and then integrate these terms into your content in a way that is natural and informative. Additionally, your content should be unique and provide value to the reader, which will increase your site’s credibility and authority in the eyes of search engines.
Content optimization is not limited to text, but also includes images, videos, and other media, the optimization of which can further improve search engine visibility. High-quality and optimized content increases the number of visitors to a site, extends the time visitors spend on the site, and boosts the number of high-quality conversions, making content SEO a crucial factor in a website’s success.
What is EAT?
Google’s search algorithms have undergone significant evolution over the years. One key factor in this evolution has been a more accurate assessment of content quality. One of the primary principles that Google uses to evaluate content quality is EAT. The acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
Experience refers to the personal experience of the writer or content creator on a topic. Google values content that is based on first-hand experiences, such as product reviews, personal stories, or practical advice.
Expertise refers to the writer’s knowledge and expertise on a subject. Expert content is accurate, in-depth, and provides value to the reader. In certain fields, such as medicine and law, expertise is especially important.
Authority refers to the standing of a site or author in a field. Authority is achieved over time by consistently producing high-quality content that is referenced by other reputable sites and by establishing a strong brand.
Reliability is key to earning users’ trust. Reliability is influenced by several factors, including website security (such as an SSL certificate), clear contact information, transparent privacy policies, and accurate and error-free content.
Why is EAT important?
Google’s goal is to provide its users with the most relevant search results for their queries. EEAT helps Google evaluate the quality of content. Benefits of following EAT principles:
Google’s goal is to provide its users with the most relevant search results for their queries. EEAT helps Google evaluate the quality of content. Benefits of following EAT principles:
- Better rankings in search results
- More engaged visitors
- Increase conversions and sales
- Increased trust in the site and company
Keyword research
Keyword research is a key part of search engine optimization. Keyword research is the process of identifying the terms and phrases your target audience uses when searching for information, products, or services online. This process helps identify relevant keywords that have high search volume and are essential to your business.
Keyword research can help you optimize your website content to better meet user needs, improve your site’s visibility in search engines, and attract the right kind of traffic. It also provides valuable insights into market trends and the keywords your competitors are using, allowing you to take a more strategic approach to content design and marketing. Effective keyword research is the foundation of a successful SEO strategy and helps you achieve better rankings in search results.
External links
External links, i.e., links that come from other websites, are also important in search engine optimization. They act as a kind of “recommendation” in the eyes of search engines, indicating the site’s reliability and authority. High-quality and relevant external links can improve the site’s ranking in search results. They can also bring direct traffic to the site. It is worth investing in acquiring links by creating high-quality and useful content that will naturally attract other sites to link to it.
It is essential to prioritize the quality of links over their quantity; a few high-quality links from reputable and relevant sites are more valuable than a large number of low-quality links. It is also worth avoiding unethical link acquisition methods, such as link farms or paid links, as they can lead to search engine penalties and ultimately reduce your site’s visibility.
Local search engine optimization
Local SEO is a crucial component of a business’s digital marketing strategy, particularly for those serving a specific geographic area. It focuses on enhancing a business’s visibility in local search results and mapping services, such as Google Maps. This is achieved by, among other things, optimizing a business’s Google Business Profile , ensuring consistent NAP (name, address, phone number) information across all websites and directories, and collecting positive customer reviews. Using local keywords in your website’s content and metadata is also important. Effective local visibility enables a business to reach regional customers precisely when they are searching for specific products or services, thereby increasing website traffic, boosting sales, and strengthening the brand’s position in the local market.
Analytics and monitoring
Analytics and tracking are key components of an effective SEO strategy. They enable you to measure your website’s performance, understand visitor behavior, and evaluate the effectiveness of your SEO efforts. Tools like Google Analytics and Google Search Console provide valuable data on visitor numbers, traffic sources, top pages, and search terms that users use to find your site. This data can be used to identify your site’s strengths and weaknesses, and to optimize your content and technical features to better meet your users’ needs. Continuous tracking also enables you to quickly respond to changes, such as updates to search engine algorithms or shifts in user trends. Analytics and tracking not only help you improve your search engine visibility but also support the achievement of business goals, such as increasing conversions and enhancing customer engagement.
The success of search engine optimization can be measured using the following metrics:
- Keyword rankings
- Organic traffic
- Impressions in organic search
- ROI, or return on investment
- Conversion rate
- Bounce rate
- Average click-through rate
- Core Web Vitals Metrics
- External links / Domain Rating
- Average visit duration
Search engine optimization tools
Search engine optimization tools can be used to analyze website performance, identify technical areas for improvement, monitor competitors’ activities, and map new search terms. Here’s a look at some of the most popular search engine optimization tools:
- Analytics – tracking visitor numbers and conversions
- RankLumen
- Google Search Console
- Google Analytics
- Bing Webmaster Tools
- Keyword research – mapping potential keywords
- Ahrefs
- SE Ranking
- Google Ads – Keyword Planner
- Speed – analyzing website loading speed and performance
- Lighthouse
- Google PageSpeed Insights
- GTmetrix
- Site health – site technical errors, warnings, and notes
- Ahrefs
- SE Ranking
- Screaming Frog
In addition to these, the Social SEO Team also utilizes its own tools, which incorporate artificial intelligence among other features.
Search engine optimization (SEO) improves a company’s visibility in search engines and increases website traffic.
The most typical way to optimize your website is to gain visibility in the free search results of the Google search engine. The need for search engine visibility is very simple: Google has practically become the number one channel for all information searches, so it is no exaggeration to say that search engines can bring customers to your business. Having your website at the top of search results is also a highly effective advertisement for your business, enabling you to achieve growth at a reasonable cost.
These are the things you should pay attention to in search engine optimization:
- Indexing accessibility so that search engines can read the website
- Engaging content that answers candidate queries
- Using the right keywords in your content
- Excellent user experience, loading speed, and compelling design
- Quality content that is linked to and used as a source by others
- Optimizing metadata to get as many clicks as possible to your website
- Snippets and Schema can help you stand out and achieve better rankings.
Search engine optimization for long term succes
Search engine visibility is a crucial aspect of marketing, so search engine optimization should also be viewed as an ongoing process, rather than a one-time task. Search engine optimization is a continuous investment in both a company’s marketing and discoverability.
Update regularly
One of the most crucial aspects of search engine optimization is regularly updating your website content. Keep your site information up to date and remove outdated or incorrect information from your pages. Regular updates tell search engines that your site’s information is up-to-date, which helps your site rank higher in search results.
Monitor site quality
Google Search Console is a tool that allows you to monitor the quality of your website. Search Console is the only official communication channel through which Google sends both reports and bulletins about your site. Therefore, regularly monitor the reports provided by the tool and address any issues highlighted promptly.
Get more customers online with search engine optimization.
Do you want to expand your online presence and increase sales? You’ve come to the right place, because the key goals of our search engine optimization are:
- Appear higher in Google search results than your competitors
- Get more ready-to-buy customers to your website
- Get customers to contact you or buy directly online
When these things are in order and you also ensure that your products, services, and pricing are in order, you can attract many more good customers and business. Take the first step towards a more productive website and leave us a call request. You will have the opportunity to speak with an experienced expert. Of course, the call does not bind you to anything.
Increase your company’s visibility.
Why Social SEO Team as your search engine optimization partner?
- Our customers have achieved great results .
- We provide each of our customers with concrete and measurable benefits.
- We have over 20 years of experience.
- If necessary, all our experts are available to assist you.
STRATEGY AND KEYWORDS
What search terms do users use to search for your services or products? The search terms most often used by customers are most likely the words you want your business to be found with. It is worth choosing the words carefully. If, for example, your search engine optimization is built around the term “cleaning services Turku”, but your customers mainly search online using the terms “cleaning service” or “cleaning service Raisio”, your site’s search engine visibility will be poor due to the wrong choice of words.
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CONTENT OPTIMIZATION
Once you have your SEO strategy and search terms in place, focus on both the quality and layout of your content. Write clear, easy-to-read, and compelling text. Always produce content with the end user in mind. Consider the information your customers are seeking on your site and identify the features that will truly benefit them. Search engines aim to deliver their users with relevant and engaging search results, making website content a crucial component of SEO.
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TECHNICAL OPTIMIZATION
Technical SEO refers to technical changes made to a website and server to improve the discoverability of a site. Technical SEO is a broad topic that encompasses many areas, including website titles, source code structure, and server functionality. By getting the basics right, you can ensure that your website’s technology supports your business’s discoverability.
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WHEN IS SEARCH ENGINE OPTIMIZATION (SEO) NECESSARY?
Do you know what your site’s current search engine visibility is like? No problem, you can find out quite easily. Think about the search terms your customers use to search for the services your company offers, and do a few Google searches with the names of the products or services you offer. If you only operate in a certain geographical area, you can add the name of the city, for example, after the search term you use. To verify the results, you can also ask a friend to do the same Google searches on their own computer. Even if the search results you get are not completely identical, you will get a clear picture of the current state of your site’s search engine visibility.
If your website is not found on the first page of search results, it is likely that your business is not utilizing free search engine visibility to its best advantage. In this case, search engine optimization can enhance the discoverability of your website and attract more customers to your business.
Search engine optimization is therefore necessary when your company’s website does not have sufficient search engine visibility, i.e., when your website is not found at the top of Google search results.
You need search engine optimization if:
- You want to get more customers for your business online.
- You want to increase the visibility and recognition of your company.
- You want your business to be on the first page of Google ( 75% of people don’t scroll past the second page of search results)
- You want to gain long-term benefits for your company and are ready to commit to working with us.
- You offer your customers competitive products or services.
Search engine optimization is NOT suitable for someone who…
- does not believe in long-term work and goals, but believes that they will achieve good results by purchasing search engine optimization as a one-time service
- is not ready to commit to continued cooperation with us
- has not yet fixed its company’s core business or competitiveness
WHAT DOES SEARCH ENGINE OPTIMIZATION COST?
Continuous search engine optimization performed by a professional typically costs between $250 and $650 per month for a standard business website. If it is an online store with a wide product selection, the price range is typically $650- $ 1,500 per month.
The final price level is always determined by how many different products or services you want to be found on Google, and how competitive the industry is. Therefore, the final price is determined after the initial situation and needs have been mapped out with a Social SEO Team expert.
The price of search engine optimization is primarily influenced by two factors:
The competitive situation in the company’s industry. A locally operating company, whose industry is not very competitive, is easier and cheaper to find than a globally operating company, whose competition is fierce.
The scope of optimization, i.e., how many search terms you want to be found for.
Search engine optimization always requires extensive analysis and initial work. It involves collaboratively selecting the most effective search terms and determining the actions that will help you outperform your competitors. These actions are implemented, but the work doesn’t end there. Optimization must continue on a monthly basis to ensure a rapid response to the ongoing development of search engines and similar actions by competing companies.
When should you contact a SEO professional?
If your resources do not allow you to perform high-quality search engine optimization and monitor the results, or if your own search engine optimization efforts have not yielded the desired results, it is worth considering hiring a professional. We are search engine optimization professionals. We specialize in various aspects of search engine optimization, including content production and technical search engine optimization, and have helped numerous companies rise to the top of search engine results.
If you want to improve your business’s visibility on Google and increase your sales, get in touch.
Keyword analysis
Keyword research involves a careful analysis of your product niche at the beginning of our work, to find out the most important keywords and phrase combinations for your products and services. Together with you, our SEO experts take a closer look at the analysis and choose the most important keywords that should be incorporated into your website. Further, as the campaign progresses we make regular adjustments to the keywords.
Creation of informative SEO content
The next step is to write an Engaging, Compelling Website Copy. With a focus on seed keywords related to your products and services, we create high-quality informative content that improves your conversion rate.
On-page search engine optimization
On-page SEO deals with the optimization of your website and its inner pages to improve its ranking on Search engines. The elements involve but are not limited to titles, headings, content, website structure, meta tags, internal link structure, database, etc.
Off-page search engine optimization
A well-thought-out off-page SEO strategy for your your website is also important for success in achieving high ranking on Google and Co. It involves creation of a content marketing and outreach plan to generate buzz for your website on the web. It is achieved by reaching on for links, guest blogging, finding and sharing your links with bloggers, podcasting and interviews, infographics, social media, through influencers, and many more methods.
The last important stepin SEO is to monitor the progress and make adjustments to the campaign strategies. Constant performance monitoring gives you overview of search engine ranking, the return on investment (ROI) user engagement.
Social SEO team – your agency that offers you professional search engine optimization in all areas.
Search engine optimization - How does it work?
SEO, or Search Engine Optimization, involves professional optimization of your website to ensure it reaches the very top of search engine results.
By properly optimizing your website for Search engines, you will attract more traffic, attract new customers, and improve your brand image. Finally, every action in Search engine optimization is taken to have a positive impact on your business’s revenue and profits. What can we do for you in the field of SEO? As an experienced search engine optimization company, the Social SEO team has made a name for itself.
We offer complete website optimization to meet the quality requirements of the latest Google algorithms. With our experts, SEO leads to success for your business.