What is ChatGPT?
ChatGPT is OpenAI’s conversational AI assistant, powered by large language models. It answers questions, summarizes information and completes tasks in natural language, and it now includes web browsing capabilities. For millions of users, ChatGPT has replaced Google as the starting point for research and discovery.
Why ChatGPT matters for SEO
When users find answers in ChatGPT, they stop visiting websites. But when ChatGPT cites a source, that source gains significant referral traffic and authority. Optimizing to be cited by ChatGPT — through clear, authoritative, answer-ready content — is now a core part of generative engine optimization.
How to become citable in ChatGPT
- Publish well-structured content with direct answers to common questions.
- Earn mentions from sites that appear in ChatGPT’s training data and browsing.
- Maintain strong entity clarity for your brand and topics.
- Keep content fresh and technically accessible to crawlers.
Related terms
How Social SEO Team can help
We optimize content for AI chatbot visibility. See our content-driven SEO services to get cited by ChatGPT and other AI engines.