What is a large language model?
A large language model (LLM) is an artificial intelligence system trained on enormous amounts of text to understand, generate and reason with language. LLMs power ChatGPT, Google Gemini, Claude and the answer engines reshaping how people find information.
Why LLMs matter for SEO
LLMs are the new search interface. When users ask an LLM a question, it synthesizes an answer from its training data and live sources — deciding what to mention and cite. Your brand’s visibility in LLM answers is now a major channel.
How to become visible in LLM outputs
- Publish clear, authoritative, citable content.
- Earn mentions from sources LLMs trust.
- Strengthen entity clarity for your brand and topics.
- Stay current — LLMs prioritize fresh, verified information.
LLMs and GEO
Generative engine optimization is the practice of shaping what LLMs say about you. Understanding how LLMs select and cite sources is the core of the discipline.
Related terms
How Social SEO Team can help
We make brands visible to the models that answer questions. Explore our content-driven SEO services.