What is a Google Business Profile?
A Google Business Profile (formerly Google My Business) is a free listing that controls how your business appears in Google Search and Google Maps — including the local pack of top local results. It shows your name, address, phone, hours, reviews, photos and more.
Why it matters for local SEO
The profile is the strongest local ranking asset you control. A complete, verified, well-maintained profile improves local pack rankings, drives calls and directions, and builds the local entity signals that reinforce your whole SEO strategy.
How to optimize it
- Verify and complete every field accurately.
- Choose the most specific relevant categories.
- Add photos, services and descriptions.
- Collect and respond to reviews consistently.
- Post regular updates and offers.
Business Profile and GEO
AI engines pull local answers from the same ecosystem. A strong profile makes your business the one ChatGPT and Gemini recommend for local queries.
Related terms
How Social SEO Team can help
We optimize Google Business Profiles for rankings and calls. Explore our local SEO services.