What is the local pack?
The local pack is the map-and-list block Google shows for local searches, typically featuring three businesses with their name, rating, address and hours. It sits above organic results and is the most valuable real estate in local search.
Why the local pack matters
Most local searchers engage with the pack, not the organic list below it. Ranking in the top three drives calls, website visits and foot traffic — and appearing in the pack is driven primarily by your Google Business Profile and local signals.
How to rank in the local pack
- Complete and verify your Google Business Profile.
- Choose relevant categories and local keywords.
- Collect and respond to reviews.
- Maintain consistent NAP citations.
- Optimize local landing pages and content.
Local pack and GEO
AI assistants surface local recommendations from the same systems. Pack-ranking businesses are typically the ones AI tools name for ‘near me’ questions.
Related terms
How Social SEO Team can help
We get local businesses into the pack. Explore our local SEO services.