What is Microsoft Copilot?
Microsoft Copilot is Microsoft’s AI assistant that combines large language models with Bing search. Users ask questions and Copilot answers conversationally, citing sources from the web — making it one of the major generative engines for discovery.
Why Copilot matters for SEO and GEO
Copilot reaches millions of users through Windows, Edge and Bing. When it answers with citations, cited pages gain traffic and authority. Optimizing to be cited by Copilot means being relevant and authoritative in Bing’s index too.
How to be visible in Copilot
- Publish clear, answer-first content.
- Ensure strong Bing presence: Webmaster Tools, IndexNow, sitemaps.
- Earn authoritative mentions from trusted sources.
- Maintain clean entity signals and structured data.
Related terms
How Social SEO Team can help
We optimize brands across all major AI engines, including Copilot. Explore our content-driven SEO services.