What is auto-generated content?
Auto-generated content (or “auto-generated” content) is content that is generated automatically using a program or code to manipulate Google search results and is considered black-hat SEO.
Examples of auto-generated content as listed by Google:
- Text that doesn’t make any sense to the reader and contains only the keywords.
- Text is translated by automated tools without human review and curation.
- Bulk text generated by AI and automated processes.
- Automated content generation using synonymization or obfuscation techniques.
- Text generated from scraping Atom/RSS feeds or search results.
- Creating or combining content from different web pages without adding any value.
Auto-generated content should be avoided as it violates Google’s quality guidelines and may therefore result in manual action for your site.
Is auto-generated content bad for SEO?
Yes. In most cases, Auto-generated content should be avoided. While it can work for short-term search results, it’s not a suitable strategy for providing a positive user experience and building a reputation and authority for your website. That’s because Google prioritizes content that provides value and a positive user experience; if users visit your site, see low-quality AI-generated content and immediately leave, your rankings will reflect that. Also, for competitive niches where high-quality content is expected by users, auto-generated content is highly unlikely to deliver even short-term results.
Google’s algorithm is constantly evolving and getting better at detecting auto-generated content. So it’s best not to risk a manual action that could get your site hidden or even banned.