Google’s January 2020 Core Algorithm Update And Its Impact

  • February 21, 2020
  • SEO
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Since it’s inception, Google has been releasing new updates to its search algorithm regularly; however, nowadays; it has stopped naming each of them individually. It has chosen to refer to them collectively with the name of “Core Updates.” While Google implements hundreds, if not thousands of small changes to its algorithm each year, the Core updates are those that affect the organic ranking of a large number of websites.

Sadly, Google only provides very few details on the nature of the algorithm update, which doesn’t offer any help in understanding the background and reasons for, and effects of the Core updates. The usual guidelines are “create content for the website that users love”. These guidelines are not helpful. That’s why we’ve decided to conduct a thorough analysis of google latest “January 2020 core update.

Google January 2020 core algorithm update

On January 13 2020, Google released the first algorithm update, and soon after it’s release many websites saw a drop in ranking, however, many experienced a positive effect on their ranking on Google organic search results.

Google informed the world about the update using their Google SearchLiaison Twitter account on January 13, 2020, which said that a new “broad core algorithm update” would be released later that day. Soon after, another tweet continued to indicate that the core update of January 2020 was already live and that it would be distributed to Google data centres in the following days:Google SearchLiaison@searchliaison

Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://webmasters.googleblog.com/2019/08/core-updates.html …What webmasters should know about Google’s core updatesOfficial news on crawling and indexing sites for the Google indexwebmasters.googleblog.com1,738Twitter Ads info and privacy1,528 people are talking about this

For most webmasters, this announcement didn’t come as a surprise, as Google Core updates now occur several times a year, and those updates are just the ones they choose to advertise. In 2018, Google claimed to have made 3,234 updates of its algorithm. It means on average, they made nine changes to their algorithm every day.

Impact of Google Core January 2020 Algorithm update


As with the previous updates, Google, with Machine Learning technology, will recalibrate search engine confidence in a large number of websites with Core update. The higher trust of a website in its sector means better chances of it ranking higher on the organic search listing. The impact of the last few core updates on sites in the health and finance sector shows that they have been disproportionately affected from the beginning by the Core updates.

January core update targetted sectors such as pets, the automobile, media, gaming website, downloads, translation and dictionaries.
It shows that what started last year with fitness sector websites, with each update, more and more sectors are being impacted for quality of content and trust factor.

How to respond to the Google core update if it affected your website ranking

Do not make a drastic change to your site, and this way, if you experienced an organic loss (or growth) in traffic last month, you can attribute the cause to the update. It means that the loss of traffic is because of how Google now looks at the website in your sector, and not because of your website.

if you make drastic changes to your website drop in traffic since deployment, you will never know if your changes are helping.

As the core Google update of January 2020 is implemented, we will not know the impact it has on the pages until more time has passed. Currently, Twitter and SEO and marketing forums such as WebmasterWorld are exploding with details on impact and guides on how to recover from the ranking drop. However, the evidence of these changes is mainly anecdotal. With each major update, you’ll always find examples of pages that gain ranking on Google and others that drop in ranking.

Well, whether Google January 2020 core update has impacted your wife negatively or positively, you must create an manage your SEO campaigns with the future in mind. For success in 2020 you must create the right strategies, and here’s an article “SEO Guide for 2020 ”, in which we tell you the most essential SEO factors when it comes to optimizing the organic ranking of your business in the online ecosystem.

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