SEO… like all digital marketing strategies, is constantly evolving. This is partly because the internet ecosystem is constantly evolving, and partly because search engine companies don’t like to disclose how their search algorithms work and evolve.
Keeping in mind the secrecy, for the last 20 years, SEO professionals have to come up with many SEO strategies through test and trial and error, research, and guesswork. Some strategies are evergreen, however, many have become obsolete, and many strategies need to be modified with every new algorithm update.
During the 1990s, when SEO was in its infancy, the main emphasis was on keywords. Therefore, website owners could increase their ratings and generate organic visitors by putting as many keywords as possible on their sites.
In the 1990s. when SEO was in its infancy, Search engines gave the main emphasis on Keywords to rank a website. This led to web developers stuffing their web pages with lots of keywords, and low-quality content. As a result, low-quality websites often reached the top position on Search engines, and Search engines had to modify their algorithm to give more emphasis to authority links and quality content.
History of Link Building
Backrub search engine, a predecessor to Google, was the first to use backlinks for organic search ranking in 1996. As a result, the value of link building from relevant websites emerged as a key ranking factor.
Backrub later evolved into the well-known search engine Google.
Previously, Google made backlinks one of the core components of its search ranking factors, and since then link building has been one of the most important strategies used by SEO professionals.
However, it was 90’s and early 2000’s and since then a lot has changed and the link building strategies that worked then are now obsolete. In 2022 backlinks are important, but more important are website user experience, and quality of content.
Link building is still one of the most important SEO strategies in 2022. It’s because the more relevant backlinks a website has the higher it ranks on Google, and receives more traffic. Link building, along with Content, and user experience, can’t be overlooked in an effective SEO plan for long-term results.
It is not the 90s anymore…
The Internet has been the fastest evolving technology in human history, and Search engine algorithms are evolving at the same pace to offer the best search results. For example, a modification to Google’s Bert algorithm introduced in 2019 made it easier to identify fraudulent connections than were much more holistic and natural. We saw this in 2019 when Google released a ranking algorithm named “Bert”. It made it easier to identify and penalize websites using unnatural link-building strategies and promote websites with high-quality relevant links in search ranking.
What is link building in 2022?
Simply put, link building in 2022 is getting publishers and other websites to include a link to your website on their web pages. The objective of a backlink is to provide more information to the reader of the content. That’s why contextual backlinks are given very high value by Search engines.
With the content-centric nature of the internet, a backlink from a niche relevant website leads to these benefits:
- It increases website traffic
- Website moves up in search rankings
- Grows business/website credibility
- Increases visibility and brings new visitors
- Grow Sales and revenue.
With so many benefits, no wonder lots of webmasters focus solely on acquiring as many backlinks as they can and neglect the other two important for achieving high ranking. Content, and user experience. Also, in 2022 it’s quite difficult to get good quality backlinks without informative content.
Just like any digital marketing strategy, link building in 2022 requires a professional approach, and if you are new to digital marketing, it can feel like a daunting task. However, with good content, and outreach you can develop an authority link profile for your website and avail the aforementioned benefits.
Importance of link building in 2022
With algorithm updates like Panda, Penguin, Bert, and year core updates, we have witnessed the development of new link-building techniques and tools, which have improved the importance of backlinks for SEO.
The goal is to think creatively to rank high on search results while adhering to the most recent changes in the ranking algorithm.
For Google, link building is very important, so it is even considered a ranking factor. However, if this information doesn’t convince you yet, here is a list of reasons why you should deal with link building and backlinks in particular:
Build Business Credibility
building adds credibility to your website. Backlinks act as a yardstick by other people on the internet of the authority of your website. Google’s goal is to offer its users the most valuable and relevant content and therefore pays special attention to the so-called domain authority when ranking a website. That’s why it’s best to focus your link-building strategy on web pages that have good authority. Through high-quality links, you can improve the authority of your website, and improve the credibility of your website.
Grow website traffic
Link building grows traffic to your website. By targeting relevant websites and audiences for acquiring backlinks, you increase traffic from external sources. Quality traffic is the most important indicator of the performance of your website.
Build new relationships
Link building improves your relationships with other members of your business sector. By building links from websites in your industry, you not only build a network of relevant connections but also get closer to other important players in your industry. This can create new opportunities for you in terms of business partnerships.
Boost brand visibility
Link building improves visibility and brand awareness. It’s a fact that link building improves your website’s ranking in search engine results, but that’s not all. It also helps you generate new leads for your business. For example, if you want to get customers from a new geographic area, creating a link network with websites and businesses from that area will help you become known in that region and quickly establish yourself as a trusted brand.
Reduce Bounce rate
Links help to lower the bounce rate. Bounce rate refers to the number of people who visited a page of your website and then left it without going to another page, and it’s one of the most important ranking factors. Internal link building is one of the best ways to reduce website bounce rates. In this link-building method, you create links between the related internal pages of your website to make it easier for Google and your visitors to navigate between your different pages, quickly find more informative content, and stay longer on your website.
Attract more backlinks
Backlinks tend to naturally attract more backlinks. This is another advantage of backlinks that is often overlooked. If you already have high-quality backlinks on web pages that generate a lot of traffic, a percentage of visitors to those web pages will simply point to your site in their content without you having to ask for it.
Link building helps you establish yourself as an expert in your field. By getting backlinks on influential websites, forums or blogs within your industry by sharing your expertise. You establish yourself as an authority figure in your business sector and gain trust of potential customers.
Final Words
As we know now, link building is one of the most crucial marketing strategies in 2022 to increase your website and gain traffic. That’s why if you want your SEO campaigns to bring results, you need to invest time and money in link building.
Link building remains an essential component of Google’s ranking algorithm. Therefore, when combined with other elements of search engine optimization, it can significantly boost your website ranking and traffic. If you’re looking for affordable link building service, you’ve come to the right place. At Social SEO Team we’ve created the perfect link building solutions for your website to boost its ranking on Google.
Last Updated on January 5, 2023 by Social SEO Team
